{"id":650,"date":"2023-03-12T13:00:56","date_gmt":"2023-03-12T12:00:56","guid":{"rendered":"http:\/\/localhost:8080\/checking\/?p=650"},"modified":"2023-11-28T11:54:55","modified_gmt":"2023-11-28T10:54:55","slug":"aria-di-rinnovamento-rebranding-crizaf-custom-conveying","status":"publish","type":"post","link":"https:\/\/crizaf.com\/de\/aria-di-rinnovamento-rebranding-crizaf-custom-conveying\/","title":{"rendered":"Luft der Erneuerung: Crizaf, kundenspezifische F\u00f6rdersysteme"},"content":{"rendered":"<p class=\"translation-block\">Im Leben eines Familienunternehmens, das im Laufe der Jahre von Generation zu Generation weitergegeben wird, gibt es immer einen Moment, in dem eine Entscheidung getroffen werden muss: sich weiterentwickeln oder statisch bleiben, sich ver\u00e4ndern oder bei den eigenen Wurzeln bleiben. Bei Crizaf hatten wir eindeutig das Bed\u00fcrfnis, uns zu <strong>erneuern<\/strong>, unser \u00e4u\u00dferes Erscheinungsbild - das lange Zeit unver\u00e4ndert geblieben war - mit dem in Einklang zu bringen, was wir im Laufe der Jahre geworden waren: ein solides, st\u00e4ndig wachsendes Unternehmen, das im Bereich der F\u00f6rder- und Lagersysteme etabliert und bereit ist, sich st\u00e4ndig zu erneuern.<\/p>\n<p><strong>Rebranding Crizaf, Ausrichtung von Unternehmensidentit\u00e4t und Au\u00dfenbild<\/strong><\/p>\n<p class=\"translation-block\">Aus dieser Wahrnehmung der Dissonanz entstand der Wunsch nach Ver\u00e4nderung, und heute ist das Ergebnis dieser Bewusstseinsbildung f\u00fcr alle deutlich sichtbar: Es ist unser <strong>neues Image<\/strong>, das neue Gesicht, das uns repr\u00e4sentiert und genau das ausdr\u00fcckt, was wir heute sind. Dieses wichtige Ergebnis wurde durch einen <strong>Rebranding-Prozess<\/strong> erreicht: ein Prozess, der sich nicht nur auf den \u00e4sthetischen Aspekt konzentrierte, sondern auch die tieferen Aspekte unserer Realit\u00e4t zum Vorschein brachte und es uns erm\u00f6glichte, jedes Detail unserer Kommunikation zu einem wahren Ausdruck unserer selbst zu machen. Zuverl\u00e4ssigkeit, Zuh\u00f6ren, Analyse, Flexibilit\u00e4t, Zusammenarbeit, ma\u00dfgeschneiderte Antworten: das sind die Werte, die wir als die unseren empfinden und die wir in unserem neuen Erscheinungsbild unbedingt hervorheben wollten, damit unser Wesen auf den ersten Blick erkennbar ist.<\/p>\n<p class=\"translation-block\">Der erste Schritt der Rebranding-Aktivit\u00e4t betraf das Firmenlogo. Das charakteristische <strong>Piktogramm<\/strong> wurde in seiner wesentlichen Struktur beibehalten und lediglich durch ein moderneres Aussehen aufgefrischt; dasselbe Verfahren galt f\u00fcr den <strong>Firmennamen \"Crizaf\"<\/strong>: Die f\u00fcr das neue Logo gew\u00e4hlte Schriftart ist zeitgem\u00e4\u00dfer und sauberer als die vorherige und vermittelt die Vorstellung eines Unternehmens, das mit der Zeit geht und in der Lage ist, Tradition und Innovation, Seriosit\u00e4t und Zukunftsorientierung zu verbinden. Das Piktogramm und der Firmenname wurden um einen <strong>Ausgleich<\/strong> erg\u00e4nzt: Wir haben ihm die Aufgabe \u00fcbertragen, in nur drei Worten zu vermitteln, was wir sind, was wir tun und was wir immer tun werden. <strong><em>\"Kundenspezifische F\u00f6rdersysteme\"<\/em><\/strong>: Wir stellen kundenspezifische F\u00f6rdersysteme her. Das ist das Kerngesch\u00e4ft unseres Unternehmens, darauf sind wir spezialisiert, das ist es, was wir tagt\u00e4glich Tausenden von Branchen auf der ganzen Welt anbieten.<\/p>\n<p class=\"translation-block\"><strong>Neues Firmenimage, neue Website und Landung in den sozialen Medien f\u00fcr Crizaf!<\/strong><br>.\r\nNachdem das Logo definiert und die wichtigsten Leitlinien der neuen Kommunikation von Crizaf identifiziert worden waren, wurden diese in jedem Aspekt des Unternehmensimages umgesetzt: ein <strong>neues Unternehmensimage<\/strong> (Visitenkarten, Notizbl\u00f6cke, E-Mail-Signaturen usw.), eine <strong>neue Website<\/strong>, die f\u00fcr die beste Funktion auf jedem Ger\u00e4t optimiert ist und alle Informationen zu Produkten und Dienstleistungen enth\u00e4lt, und die <strong>Er\u00f6ffnung des sozialen Kanals LinkedIn<\/strong>, um einen st\u00e4ndigen und kontinuierlichen Kontakt mit unserer \u00d6ffentlichkeit zu pflegen.<\/p>\n<p class=\"translation-block\">Unser neues Erscheinungsbild unterst\u00fctzt unseren Willen f\u00fcr die Zukunft: unsere <strong>F\u00fchrerschaft im Bereich der Flurf\u00f6rderzeuge und Lagertechnik<\/strong> zu best\u00e4tigen und zu st\u00e4rken, die Palette der angebotenen L\u00f6sungen zu erweitern, die Marke international zu st\u00e4rken und leistungsstarke und langlebige Produkte anzubieten, die die Erwartungen unserer Kunden erf\u00fcllen und gleichzeitig einen kontinuierlichen Service w\u00e4hrend der gesamten Lebensdauer der Maschine garantieren.<\/p>\n<p class=\"translation-block\">Wir sind immer noch dieselben, aber mit einem neuen Gesicht: <strong>Crizaf, Custom Conveying System<\/strong>!<\/p>","protected":false},"excerpt":{"rendered":"<p>Nella vita di un\u2019azienda a conduzione familiare, passata negli anni di generazione in generazione, c\u2019\u00e8 sempre un momento in cui \u00e8 necessario fare una scelta: evolversi o rimanere statici, cambiare o restare ancorati alle proprie radici. In Crizaf abbiamo avvertito chiaramente la necessit\u00e0 di rinnovarci, di allineare la nostra apparenza esteriore &#8211; rimasta da tempo [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary customtd-read-more-link\" href=\"https:\/\/crizaf.com\/de\/aria-di-rinnovamento-rebranding-crizaf-custom-conveying\/\">Weiterlesen&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":1604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-650","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aria di rinnovamento: rebranding Crizaf Custom Conveying<\/title>\n<meta name=\"description\" content=\"Rebranding Crizaf: il 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